Some of you suggested that I send you some of the interesting information I come across in addition to the emerging growth situations I cover. Here’s a private company that has products that will delight the ladies in your life, & if you help run a business, its products are a great marketing tool.
I interviewed CEO Tony DiLaura of Sin City Bling Inc., which is becoming the number one online source for women's custom rhinestone fashions & accessories. It currently offers hundreds of unique Bling designs which can be placed on a variety of shirts & all sorts of other products. To see its collection of Bling designs, visit www.sincitybling.com.
Incidentally, “Bling” is a slang term referring to flashy, expensive, elaborate jewelry & ornamented accessories, clothing, or other possessions that are carried or worn.
The company, in addition to unique gifts, offers custom Bling design services. Kellie DiLaura, president & lead designer, does a truly artistic job of bringing Bling ideas to life. She transforms company logos & promotional ideas into corporate promotions that really work. She says: "Our Bling shirts make a great perpetual means of advertising for our clients."
"Women love Bling!" says Tony DiLaura. Its customers love its unique fashions & their affordable prices. Tony says: “We pride ourselves as a company that makes women feel good about themselves."
The company offers products & services to individuals, clubs, & large corporations alike. Kellie believes that outstanding customer service is the cornerstone of its success.
Recently the company had a request from one of the largest safari tour companies in the world. They needed Las Vegas Bling shirts made for a convention their staff was attending in Las Vegas. Sin City Bling was chosen for the task because it was the only company that could meet its customer’s delivery schedule.
The company can Bling almost anything. It has put Bling on automobiles, motorcycles, shirts, sweatshirts, hoodies, decals, & tote bags.
Tony says: “We have no aspirations to be just another tee shirt company. Our goal is to be the number one source for sparkling rhinestone retail products in the world. If it doesn't Bling, we don't carry it. We accept all major credit cards & use state-of-the-art encryption technology to protect our clients’ purchases. We never sell or rent our customers’ information. Our future growth will include expanding our brand & products into existing retail stores.”
Tony sent me the following email a few days ago:
“Here is an example of how our Bling shirt products have been used for corporate promotion/merchandise sales.
“I’m thinking of the Route 66 shirts we made for Eagle Rider Motorcycle Rentals. This is the largest motorcycle rental company in the world. Incidentally they are the largest purchaser of Harley Davidson Motorcycles as well.
“Thanks to their founder, Peter Wurmer, Sin City Bling was allowed to manufacture a limited quantity of Bling Route 66 Shirts for their Las Vegas store. All of the units sold out in record time at a retail price of $39.95. This translated into a 100% profit for each shirt sold.
“The shirts provided a great marketing tool, as many of their tours ride the famous Route 66 through the USA. The shirts were purchased by the women who rented from Eagle Rider or by the men who bought them as souvenirs for their ladies back home.
“What a great memento to remember their experience riding a Harley Davidson on the historical Route 66 Highway, made possible by Eagle Rider Motorcycle Rental Company.
“The best, Tony”
Contact: Email Kellie DiLaura at Sales@sincitybling.com, & check its Internet site at www.sincitybling.com.