This section features Executive Summaries of special emerging growth situations that Larry Oakley has picked & liked enough to invite to be a part of this special section. He will send you an email Alert when any of these companies reach a new milestone. If you do not as yet receive his Alerts, just ask via email to up415@aol.com – no charge of course.

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eTelcharge.com Inc


Essentials

Business:---------------------Web 2.0 Online Payment System
Exchange:--------------------OTC Bulletin Board
Symbol:-----------------------ETLC
Bid Price (5/12/2008):------$0.03 @ 1:35 p.m.
Ask Price (5/12/2008):------0.04 @1:35 p.m.
Volume (5/12/2008):--------41,195 so far @ 1:35 p.m.
Market Cap:-----------------$11.47 million
Shares Outstanding:------286.73 million
Approximate Float:--------242.83 million shares

Comment

I interviewed CEO Rob Howe again recently and am even more impressed than when I spoke to him on two previous occasions in 2007. Rob has been very busy doing a major restructuring. I consider this a classic turn-around and an undervalued situation. Please judge it by what has been done since Howe took over on 6/21/2007.

What ETLC Is & Does

ETLC bills itself as “The new online way to pay.(TM)” Its proprietary new method of purchasing (the first Web 2.0 online payment system) is what will generate substantial revenue growth. It provides online shoppers the ability to charge approved transactions to their telephone bill. It addresses the concerns online shoppers have about identity fraud & identity theft, & is a perfect match for the millions of individuals without a credit card or a bank account. ETLC’s online currency offers important advantages to: (1) Persons who want a safe way to pay for online purchases; & (2) Merchants who sell goods & services online.

Background

Two statistics underlie ETLC’s decision to develop its proprietary technology & new online currency: (1) In the U.S., there are about 70 million people in 23 million households who do not have a major credit card; & (2) According to the Harris organization, about 44 million people in the U.S. have had their identity stolen. Those 70 million people who do not have a credit card can utilize ETLC’s new online currency to pay for the most sensible transactions online. They can buy things online & pay by having the charges made to their local phone bill. Even if they do not have a bank account, they can buy online. For some types of purchases, they do not have to wait in line at a store to buy a money order. For those people who want safety, ETLC addresses the huge problem of identity theft & fraud online with a secure payment option. For merchants who sell online, ETLC’s alternative payment option opens the merchants to a huge additional market that wasn’t available to them before, & it saves them the problems associated with bad credit, charge backs, etc. that they experience with a percentage of the credit card payments they accept. An interesting statistic is that for every dollar spent on e-Commerce sites, over $4 dollars is left in abandoned shopping carts. ETLC’s service can greatly reduce that.

New Version 3.0 of ETLC’s Technology

Having begun with Version 2.0 of its technology, ETLC is now launching its Version 3.0 – Members now: (a) Have access to the Personal Gift Card Store allowing them to select from hundreds of gift cards from premium online merchants as well as send money to friends & family in the form of digital gift cards, gift certificates, & pre-paid debit cards; (b) Can make payments online using the Etelcharge payment method or use the new Etelcharge secured credit card payment option (without revealing their credit card or personal information to the merchant); (c) Only need to provide their e-mail addresses when making payments. Merchants/Retailers do not see any member's financial information; (d) Can keep track of online spending & order purchase history; (e) Can store personal information on servers that are heavily guarded with the latest in security encryption & firewall safety, meeting PCI certifications; (f) Can create personal profiles with shopping & payment preferences allowing advertisements & special offerings meeting their criteria to reach them expeditiously; (g) Can create their own Favorites List putting often visited web sites & stores within easy reach; (h) Can "scribble" messages to each other & remove them at will; (i) Possess their own Contact Management System allowing them to send e-mail messages & personal invitations to join the "community;" (Can import e-mail addresses & contact information from address books such as Gmail, AOL mail, Hotmail, & a myriad of others; and (j) Can keep track of important personal dates, special promotion days or sales events through the Event Calendar.

CEO Rob Howe said: "It is from this multi-faceted, highly accessible platform that we expect to grow our business model, attract merchants worldwide, & execute our plan."

Recent News

5/6/2008 -- ETLC announced it entered into an agreement with CinemaNow, an innovator & leader in the multi-billion dollar industry of online entertainment, to allow Etelcharge subscribers to purchase & download movies, TV shows, & music videos. This agreement represents ETLC’s first significant offering to subscribers utilizing its Version 3.0 technology, & includes social networking & its alternative payment systems as well as a host of traditional payment options. ETLC also announced it is the first to market with its technology to enable Digital Gift Certificates in the bill-through-phone bill market.

Management

Rob Howe, Chairman & CEO, was recruited to take over on 6/21/2007. Howe was a former high level executive at Dell Computer, AT&T & CompUSA.

James T. (Toby) Wilson was appointed CTO (Chief Technology Officer) in July 07. Wilson has brought in the Etelcharge Version 2.0 and 3.0 online payments technology systems on time & on budget.

Robyn Priest, CFO, a former Finance VP at CompUSA, has the SEC filings, books, & records of the company current & in top condition.

My Opinion

I like what Rob Howe has accomplished since he took over. He turned this into a completely new company. It’s truly an emerging growth company – it’s a serious turnaround – & it’s extremely undervalued, based on the huge market it serves.

Don’t be fooled by the past history on this one – the important element here is the large market ETLC faces. Can you just picture the many folks who have neither a bank account nor a credit card that will be able to purchase some of their key staples online? I suggest that you take a close look at this one before many in the investing public learn about what ETLC is doing. Check www.eTelcharge.com.

I especially like all of the key agreements Rob Howe has negotiated – especially the fact that its subscribers can purchase premier movies, TV shows, & music videos through its industry first “Electronic Bill-Through-Phone Gift Certificates.”

ETLC is located at 1636 North Hampton Road, Suite 270, DeSoto, Texas 75115-8621. Call Cynthia DeMonte @ 917-273-1717 – Email: cdemonte@demonte.com or cynthiademonte@gmail.com or ir@etelcharge.com

Note: We are being paid $495 cash per month by ETLC as well as a one-time incentive of 75,000 shares of ETLC restricted stock to post this Executive Summary & make email distributions to our readers in 94 countries when substantive milestones are achieved.

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