$2,000 stock investment into $2.2 million; he founded TVC Marketing, the marketing arm of Pre-Paid Legal Services Inc. (ASE/PPD), where sales grew from $6 million to $60 million in his five year tenure.


AMSO sells its more than 100 natural, herbal-based nutritional supplements, weight management products, skin & hair care products, & cosmetics to more than 35,000 independent distribu-tors who use the products themselves & retail them to their customers. Each product is manufactured from exclusive proprietary formulas under strict quality control standards. These products bear the FDA "legal label" as to ingredients & dosage, although FDA approval is not required for AMSO's products.

Among its best selling products are: AM-300 -- a natural herbal energizer consisting of a specialized blend of herbs, including an ephedra herb concentrate & chromium picolinate; AS-200 -- a natural appetite suppressant which is a blend of herbs & nutrients in addition to citrin & chromium picolinate; Shark Cartilage Complex -- to build the body's defense systems -- it is made from shark fin cartilage & a blend of curcumin, boswellin & vanadium; Super Anti-Oxidant -- a food supplemental blend of enzyme-active & phyto-nutrient rich whole food & herbal anti-oxidant concentrates including proanthocyanidins; Colloidal Plus -- a natural nutritional supplement made from an assortment of 77 plant-derived colloidal minerals in a time release capsule; & Chlorella -- Nature's first & most perfect food made from fresh water algae containing amino-acids of protein, nucleic acids, fibers, vitamins & minerals.

AMSO recently acquired ToppFast, a fast-selling complete meal replacement, weight management drink mix developed by Dr. Frank Toppo. In 1997, AMSO introduced Choc-Quilizer, an appetite suppression product made from a compound which occurs naturally in chocolate. Originally developed to reduce chocolate cravings, it is believed to decrease appetite for other foods as well. AMSO also provides an all-natural personal care line which includes skin & hair care products as well as the complete line of Chambre cosmetics. As an added incentive, AMSO recently introduced its "Dial A Doc" service. This unique service provides its qualified distributors unlimited toll-free telephone access to specially trained physicians 24 hours a day, seven days a week for only $4 per month. The doctors will answer all medical questions & refer the caller if additional treatment or services are required.

Recognizing the importance of reliable shipping requirements of its industry, AMSO recently started using a new integrated order entry/shipping system developed by United Parcel Service (UPS). AMSO's customers are now linked to UPS's on-line shipping program which can reduce order processing & delivery times by 50%.


AMSO sees Baby Boomers as a significant market as both consumers & distributors. It is adding distributors at the rate of 500 per week -- a doubling of its network in 1998. The market for direct sales of vitamins & nutritional supplements alone is estimated to be $12.7 billion. Home-based businesses are growing at the phenomenal rate of 50,000 each day. AMSO is well positioned to capture a significant piece of this market. AMSO now has limited international presence -- just its skin care line -- in Greece, Turkey, & Crete. It is looking at ways to increase its foreign sales. This would provide substantial future revenue potential.


John W. Hail (see History above) is founder, chairman & CEO. .... Roger P. Baresel is president & CFO. He was a consultant to AMSO for seven years prior to joining them full time. He is a CPA, an MBA, & worked for a Big-6 accounting firm as well as operating a private accounting practice for 10 years. .... Harland C. Stonecipher, a director, is chairman & CEO of Pre-Paid Legal Services. .... Curtis H. Wilson is vice chairman. He was executive VP of TVC Marketing. .... R. Terren Dunlap, a director, is CEO of DuraSwitch Industries, Inc., & a director & co-founder of Go-Video, Inc., a developer & distributor of consumer electronics products.

Financial Status (9/30/98)

Cash & Cash Equivalents: $5,580,422
Current Assets: $7,178,815
Total Assets: $10,758,623
Current Liabilities: $1,428,104
Long Term Debt: $101,942
Shareholders Equity: $9,115,823
Net Sales (9 Mos ended 9/30/98): $9,500,936
Net Income: $246,421


I recommend AMSO for both midterm & long-term appreciation. AMSO has highly experienced & motivated management with a history of successful business activities. As I pointed out in my overview, this company is doing everything right. Its growth in the dietary supplement & personal care industry is phenomenal, & I expect that growth to continue.

AMSO just announced the appointment of UMB Oklahoma Bank as custodian of its Distributor Stock Plan which allows all of its distributors to purchase AMSO stock without fees or commissions. This fact alone should develop sufficient trading in the shares to positively affect the price of the stock. I say this because AMSO's distributors have historically become shareholders. Once they begin using the products themselves, they get enthusiastic enough to want to own a share of this company. The fact that the number of distributors is growing fast contributes to my conviction that here is a healthy situation.

Not only are the fundamentals and financial strength good; the fact that the number of shareholders is increasing, & that they are likely to be long-term holders of the stock is a technical advantage to those who get into this situation. Everything points to attractive long-term appreciation potential. Here are some other things I like:

  • Using only FDA approved production facilities
  • Baby Boomer market sure to grow
  • Distributorship network growing rapidly
  • "Dial A Doc" enticement looks like a winner
  • Excellent distributor incentive programs


Call 800-426-4267 (ext. 4916 for Curt Wilson, or ext. 4903 for Roger Baresel; fax 405-843-4935; or write 2601 NW Expressway, Suite 1210W, Oklahoma City, OK 73112.

...continued on next page, click here

Disclaimer: The public companies featured in the Research Reports or Corporate Profiles listed in the "Special Situation" section on the Home Page of www.WallStreetCorner.com (WSC) are our regular clients. Each such client, as of 12/1/2009, pays a modest cash fee for our three-month trial period, & on occasion may provide us with a negotiated number of Form 144 restricted shares as an incentive for our service. We may accept free-trading shares, but we usually hold such shares for the long pull – we do not engage in trading. Such fees are disclosed as part of the Research Report or Corporate Profile prepared & posted on the particular client company involved. The basic coverage provided to such clients primarily includes the preparation of their Research Report or Corporate Profile, posting it here at WallStreetCorner.com, & the distribution of email alerts to our international database of investors and financial professionals when their Report or Profile is initially posted, & each time their Report or Profile is subsequently updated. We expect our clients to work with us in a team effort by calling us each time they have achieved a significant milestone. We then update their Report or Profile & issue an additional email alert to our totally opt-in email database (as of December 2009, members of that database are from over 96 countries). The email distributions we make are a key element of our service -- those, as well as the updated Research Report or Corporate Profile are what together are designed to achieve a gradual buildup of new shareholders who generally hold for the long term. If you are an officer at a public company & want the exposure afforded at WallStreetCorner.com, email Larry Oakley at up415@aol.com or call him at 843-645-2729. Information displayed by WallStreetCorner in its Research Reports or Corporate Profiles, & in its editorial or other columns, does not constitute an offer to buy, sell, or trade a security of any kind, including stock. Larry Oakley, &/or WallStreetCorner.com, Inc., does not recommend that any person, institution, or other entity make any decisions or form any opinions, etc. based on the information on this site. All visitors to this site are urged to do two things before investing in any stock: (1) Call the company and ask questions -- if there is anything you do not like regarding such a call, pass -- our goal is to bring you a selection of what we feel are growth situations with good long-term appreciation potential, but you must accept the responsibility of making your own decisions regarding which situations to invest in -- do not give up that responsibility; and (2) Examine the company’s latest financial information usually available on the company’s web site, and consult a qualified financial professional before taking any actions in regards to buying, selling, or trading securities (stocks or other forms of equity). Companies covered in Conservative Speculator, a newsletter accessed from WallStreetCorner, or in any of Larry Oakley's other editorial venues ("Opinion," "Stock Pick," “Comment,” and "Bold Ventures" columns, or in any other editorial venue to which Larry contributes) do not pay for such editorial coverage; the companies Larry covers editorially have never, do not now, and never will be charged for editorial coverage. The only paid portions of WallStreetCorner.com are the Research Reports & Corporate Profiles plus the email distributions that are a part of the client’s package. On occasion, Larry Oakley shares his opinion regarding a private company or its product or service. Bear in mind that nothing at that special section is an investment possibility. To see that section, click where on the home page it says: “Click here to access our Special Emerging Growth Situations.” See the introductory portion of that special section for additional information regarding the material covered there. The service provided to our readers here at WallStreetCorner is on an "as is" basis only. Neither we, nor any licensor or third party provider of any component of the service or of any information delivered as part of the service, makes, & each expressly disclaims, any representation or warranty of any kind, whether expressed, implied, or arising out of course of dealing or usage, including without limitation any warranty of fitness for a particular purpose, noninfringement, noninterference with data, availability, accuracy, or that the service is error-free or secure. The service occasionally contains information provided by one or more third party persons or firms or other third party data providers. We do not control & are not responsible for the information provided by any such third party provider. We specifically are not responsible for any damages caused by non-delivery, delayed delivery, or the misdirected delivery of an email Alert, update, editorial, Special Situation coverage, or other information, inaccurate or incomplete information in an Alert, update, editorial, Special Situation coverage, or other information, or your reliance on or use of any Alert, update, editorial, Special Situation coverage, or other information. We assume no responsibility for the timeliness, deletion, mis-delivery, or accuracy of any editorials, Research Reports, Corporate Profiles, Special Situation coverage, or any & all other content at this site. In no event may we, or any licensor or third party provider of any component of our service or of any information delivered as part of the service, be liable for any consequential, indirect, special, exemplary, punitive, or similar damages arising from or related to the service, even if advised of the possibility of such.

WallStreetCorner.com, Inc.