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Centraxx Inc.
Overview
Automobile theft is the most costly property crime in the U.S.
In 1997, about 1.4 million vehicles were reported stolen despite
the existence of many types of auto theft deterrent products. The
value of the vehicles stolen was over $7 billion.
Technology is finally catching up. CNXX's UNI-POINT technology
is the basis for a terrestrial-based RF single-point, self-arming
vehicle tracking system. It allows real-time determination of where
the vehicle (or any other object equipped with the system) is located,
to a precision of about 40 feet (about 10 meters).
Tracking is done automatically -- the car owner may not even know
their car has been stolen, but the police will know within seconds
of the theft, will know exactly where the car is, & can follow its
movement before it is stripped or loaded onto a ship.
This patent-pending technology was developed in response to an
overwhelming market demand for improved safety & security.
CNXX expects to develop products that relate to wireless E911,
personal safety & security, child monitoring, elderly care, fleet
management, asset tracking, workplace safety, & others.
Its Stolen Vehicle Recovery system is CNXX's initial product.
The system offers an optional roadside & emergency notification
service called Centraxx PLUS.
If you have car, health, or other trouble, you can press an appropriate
button on a visor-mounted device much like your garage door opener.
Depending which of three buttons plus a "send" button you push,
CNXX's monitoring staff will dispatch a tow truck, ambulance, or
the police. LED lights confirm that your message has been received.
UNI-POINT is cost effective, reliable, & expandable. I think
it has tremendous potential. It is superior to existing technology
in that it does not rely on GPS satellites or triangula-tion to
work.
History
As of 5/25/99, Composite Design, Inc. acquired Centraxx Corp.
of Mississauga, Ontario, & changed its name to Centraxx Inc. Centraxx
Corp. is a wholly owned subsidiary of Centraxx Inc. It is completing
the commercialization of its first product, which will be available
to certain markets in Q1 2000. CNXX will begin deploying a planned
North American network later this year, a process that will be accelerated
through establishing joint ventures in select regional territories.
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Business/Products
When you buy the Centraxx Vehicle Tracking & Recovery System,
you get a small electronic "tag" device that you install in a hidden
location in your car, as well as a specially encoded wireless electronic
key that you carry on your key chain. It is virtually impossible
to detect the tag's location & disable it.
If anyone enters the car, the tag automatically "wakes up" & looks
for the presence of your key. If you are the vehicle owner, it will
find the key, & go back to "sleep." If it's someone else, it won't
find the key. This means the car is involved in a theft. In that
event, the tag immediately activates. It communicates an alert to
the nearest base sensing station & the Centraxx Monitoring Center
is notified, all in less than 30 seconds. This initiates autonomous,
real-time tracking, allowing the police to respond quickly & recover
the vehicle.
The Centraxx system has no exposed antennas nor does it use GPS
or GSM technology. The system works equally well in dense urban
areas or heavily forested & mountainous areas. The transmitted signal
can penetrate buildings or containers. Shipboard containers are
where most professionally stolen cars end up -- usually on the way
to some foreign destination. UNI-POINTTM can continuously pinpoint
the location accurately within 10 meters, making it very reliable
& quick -- before the vehicle has been dismantled. The same system
works on costly assets like heavy construction equipment, industrial
equipment, etc.
Market
The market for location technology is estimated to be $8.4 billion
in the U.S. alone. Of the 140,000,000 consumer & 5.7 million fleet
vehicles in the U.S., only 400,000 have vehicle tracking systems.
At a cost of about $130, the Centraxx Vehicle Tracking & Recovery
System is less expensive than other tracking systems, which range
in price from $600 to $1,800. The fee for basic monitoring will
be $4.95 per month, & only $10.95 per month for the full package
including roadside & emergency notification service. This pricing
will certainly appeal to a huge mass market of families & companies
concerned with personal safety, property, & security. CNXX is negotiating
with several prominent insurance companies to directly market the
product to policy holders. Under the plan, the insurer will pay
for the tag & monitoring service & will offer a free-of-charge package
to owners of high-risk vehicles in order to lower theft claim costs.
Policy holders with lower risk vehicles would be offered a discounted
program through the insurer.
Car dealerships, after-market auto supply stores, audio/alarm stores,
cellphone stores, as well as mass marketers are potential outlets
for the Centraxx system. Automobile clubs & healthcare providers
have shown considerable interest. The Centraxx engineering group
is hard at work reducing the size of the tag. It is expected to
reduce to 1" x 1" x 2" by the year 2000 & to the size of a micro
chip in 2001, creating the potential for many additional applications.
Introduction of the system is scheduled for southern Ontario in
early 2000, with expansion into southern CA in mid-2000 & south
FL in late 2000. Additional territories will be added through joint
ventures with local companies. Once well established in the vehicle
recovery segment, additional applica-tions will follow.
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